SEO is an abbreviation meaning, Search Engine Optimization. Has anyone ever told you this before? May be yes! maybe no! I am also not sure but what I know is, you have ever heard this word ‘SEO’ being mentioned somewhere maybe in a piece of writing or as just spoken.
The (motherboard) to all those heavily trafficked websites in the world is this animal called SEO. I don’t know whether there is another in Mars I haven’t researched about it lately.
So, let me ask;-Have you ever thought of your affiliate website being ranked by search engines? If yes, how do you want it done? Could it be through automated ads?
Not a bad idea either but you would spend much because for how long will you be running ads for your site? It could even get you into trouble when you used feck advertising companions who only drive artificial traffic instead of organic traffic.
Here is the thing-you can grow and get your web ranked by search engines using some other technique-SEO
Understanding search engines (SE), how they work and what to do with them.
Search engines are also called web search engines or web crowlers. They are softwares designed to search or crawl the web to gather information ie web pages.
The examples of search engines below will help us understand better what they are; Google, Yandex, Bing, Baidu and Yahoo. There are quite a number of (SE) types and they all do one thing that is;- ranking websites.
Let’s see how search engines work- When a website is ranked, it means increased traffic for it. Just like a book has pages, websites also contain pages and the information in those pages is what search engines crawl for.
So, when search engines find a page from your website, it will be stored together with its content for indexing, sent to web servers that make it available to web browsers like Google Chrome, Mozilla Firefox etc.
When it’s indexed, it will then be displayed in searches for people to find your information. Indexing may not be automatic if your website isn’t having quality content.
Search engines index web pages through short phrases known as keywords. Without these, it may take you years to get ranked by Google, Bing or any other search engine. Keywords are phrases or words that searchers enter into search engines to find your pages.
Now you have known the secret of keywords so what next? Apply the use of keywords on your website.
First, to begin using keywords, you have to research your competitors whose content is related to yours. Find out what keywords they are using on their sites.
This is where we will get to know the ranked keywords and low unranked keywords. It is important to have both high and low keywords on your website and I will tell you why?
Take for instance, you have just build a new website or have one that has existed for many years and has been using keywords but has not been ranked yet by any of the search engines, it could be because the keywords used are improper for it or the key words are highly ranked.
When ranked keywords are used in your website,your website will be directly competing with ranked site using the same keyword.
Highly ranking keywords have many results to show when searched in search engines. The screen below show an example of a highly ranked keyword
Now, the reason why your website will not be ranked is; those highly ranked websites have used that particular keyword before and their pages are ranked with that keyword so it is difficult for the engines to replace those sites with yours which does not have more of the keyword content.
It So, before you choose to use a certain keyword, you should always measure it’s ranking in such a way that if it has a few results of about 5000 or below, you may use it with no doubt.
Using ranked keywords alone may let your website to be buried down by ranked websites because they will all be using the same phrase/ keyword.
Low-keywords are more recommended because they are unique to the search engines this means high chances of being indexed which will result in good ranking but they may also take some time.
It is advisable to use both high and low keywords to be sure of consistency. Your site will be in an intermediate state of ranking which is not bad. An example of a low keyword is shown belIt ow.
You will also have to carry out thorough research for keywords that you will be using in your website time after time. Keywords can be ranked for many years as long as your website is active. At least twenty(20) keywords per post make a reasonable keyword usage.