WordAds is very popular with WordPress users and has initially grown to be best advertising platforms on WordPress websites.
Like I said in the previous post, WordAds is an advertising network or platform which was created by Automatic-a company behind WordPress.com. Among other advertising networks worldwide, WordAds comes second in popularity after the legendary Google Adsence. These two networks rock the world of bloggers, companies and businesses both small and big.
Every website owner would want to monetize their site in an easy way to earn from it. There are many ways in which one can monetize a website ie, charging for services offered through the website, collecting donations and selling ones own physical products online with the help of simple buttons for receiving payments. WordPress sites have this options already organised in ‘earn‘ page of the WordPress admin.
When it comes to monetization, it means one has to choose a way of generating income from their site. If you decide to monetize through advertising, you need to know these to be more informed. There is a system that each of the advertising companies uses in order to pay publishers. The payment made to publishers come through their effort driven impressions and views , pay per click and pay per thousand views are the two methods of payment used by Ads networks. These are two different things. Initially, both WordAds and Google Adsence used the same CPM system-pay per click(PPC) meaning you are paid for every ad click you receive on your website.
Advertisers bid for space on publishers’ websites and they can allow them to host ads on their sites with the help of an advertising network which is a middle man who does the negotiations on their behalf. Ads networks decide how much an ad should cost for each impression so, they can benefit and publishers benefit as well. This is very helpful because one person can not independently host ads campaigns of a a particular company on their own since it’s not easy to negotiate with big companies interns of payment one may even end up not being paid. This is why webmasters like WordAds and Google Adsence come in to help.
The WordPress users are previledged to have WordAds come along with the Jetpack plugin which has more monetization ways than it used to be. Jetpack keeps truck of all activities in the site and give it security protecting your site from Intruders. It also comes with advanced customization tools, analytics and more payment options for the site.
In 2017, Jetpack increased monetization possibilities for WordPress built sites and this has sparked a multitude user increase of about 111% WordPress sites which has made WordAds a convenient network place for both advertisers and websites. Despite the rising and falling in ad prices, there is still hope for increased earnings with WordAds.
It is not currently certain however, how much one can earn with WordAds but when asked, Some Automatic specialists say it is difficult to speculate the exact amount since there has always been change in ads costs every month and it’s also mentioned that WordAds nolonger works according to pay per click(PPC) as Google does but instead it foccusses on PPV (pay per views) impressions. It is also not clear, how many impressions one is entitled to earn but there is a rough estimate of about 18,000 views per month. This method has since then made WordAds abit far different from Adsence which still works with PPC. Therefore, there is a set reach for WordAds users which I think is good in one way or the other. This system helps in away that as when you use it, by the time you reach 18k views or more in one month, you will have got an estimate number of clicks which in other words, WordAds hasn’t yet disclosed to publishers.
Generally, WordAds has a set limit per thousand views per month and it is open to every blog. Google Adsence does not have any set limit but it may not be easy for your blog to be accepted to use Adsence. It requires quality content for your blog and this therefore, makes WordAds suitable for bloggers yet new in the system while Adsence is best for expert bloggers.