Opt-in pages are also known as lead capture pages or landing pages. Anyone having a website should clearly know that generating traffic from external sources can truly be automated. And automated traffic can simply mean targeted audience.
Apart from automation tools like softwares, opt-in pages turn out to be best for email marketing even though they involve a lot of work. The power of an opt-in page is that it helps you to build an audience of trust.
Most of the organic traffic that you get to your website is often non targeted because it could come from any source. It could be Facebook, YouTube, Instagram, Twitter, Google or bring. Wherever you receive it from, keep it in mind that it may not be a right audience.
How do you find the right audience though?
Depending on the type of business you are running, it is quite noted that a landing page is a tool to drive people who are interested in your business. People who have committed themselves to your website as you promise them something good when they subscribe. These kind of traffic is the most trusted because you know exactly who to reach out to.
If you are running an affiliate marketing business, you will hardly make a sale on any of your affiliate programes. That is because you do not have a good audience. A opt-in page is the only tool to help you build up your email list for affiliate marketing.
It should be noted that a blog is not a good traffic source. If you have a blog, your fellow bloggers can never be your audience. This is because their blogs are built on different ideas which may not similar to yours. You may chance to attract some of your fellow bloggers but not as many. That is why it is so important to consider building an email list for whatever type of business you run.
Your subscribers list is ideal and is present because you used an opt-in page(s) to filter out the wrong audience and retained the right ones. That’s is the power of a landing page.
Everyone loves free offers and this is the idea behind opt-in pages. Free offers help to convince a page’s visitors and they will subscribe to your list because they want to get that free offer.
Think of that one thing which is so connected to your business that you can offer for no cost. It can be a downloadable file which will be delivered after one signs up to your list. You could also provide a service as a free offer to make people subscribe? Now, a landing page does not truly work alone. It works with a set of other pages to complete a subscription process which I will I am yet to tell you below.
Do you want to apply those very techniques as stated above?
If yes, below is a recap of what I have just said. A summary of what to do to build up a trusted audience that will give you high quality organic traffic. Whether you are running an affiliate marketing website, a freelance website, an agency website or a only be store, you need a landing page to find your audience. Here is what you will do.
- Create a landing page/opt-in page/ lead capture page with a nice call to action button. This will be the page to welcome visitors to your sites services.
- Set up an auto-responder for your subscribers. The responder is meant to send automated emails to people who subscribe to your list or service.
- Create a bridge/squeeze page whose purpose is to encourage a person to head over to the thank you page complete the subscription process.
- Create a thank you page to appreciate them for subscribing.
- Integrate your pages to ensure a continuous flow from page to page up to the thank you page which is the very last part of it.
You are now ready to launch your first campaign. Get your landing page discovered by advertising it. It will be shown to the people of your target who then subscribe willingly.
To get started, you can build all these pages using mailchip
Thanks for reading and regards