What is an email list and how can I build it?
In the world of marketing, there is always one aspect that every marketer has to put in mind while they market for services or products. One could probably think that to market is the same as to sell but it is not. The game is very clear if I market for a product and I don’t manage to convince somebody to buy it, it will not get sold. It is very obvious. The reason why people market their products is that they want to give it a broader exposure, get it sold so fast and make more sales but they can not do it effectively without an email list.
People search for different content types depending on what they want to learn or get done online. If they pick the interest in what a website offers, they will want to kind of make it easy to remember that site or service in particular. They can do that by either downloading a mobile app for that website or subscribing to it.
Websites often have their home page set as a static page such that, every visitor who comes to the website through its Url, will automatically land into that page. This is the page normally used to build up an email list.
An email list
This is ideally a group of contacts in your mail account. These contacts can be of people who have subscribed to your services like a newsletter, electronic course, or any free offer like an eBook but email contacts can also be generated or imported from external sources.
Building an email list
Email list building requires a lot of manipulative and convincing ideas. So many people take so long to attain a mear list of 500 contacts. Honestly, maybe they follow a very right path to getting their list built naturally but do you know what will kill their ambition? Patience, patience. I can relate this statement with this paragraph below
If everybody was to be tested and given God’s authority to see how they can resonate and judge like God, I bet 95% of the people worldwide would not be patient with sinners.😜 The degree of the patience that you have can determine your future success…..those who are patient will always have time to think and plan about their future.
Usually, when building a list of followers, you have to be patient enough to yield the final results. It can take you a year or years to have one list of 1000 contacts and if you are a digital marketer, 1000 email contacts are not enough.
For you to build an email list naturally, you must use landing pages. A landing page can enable you to have anyone visiting your website, to signup for either a free offer, a service, or as a customer who wants to purchase a product from your local store sales page.
Now, as I earlier mentioned, getting a list of contacts who are ready to have you deliver messages right to their inboxes is a hard long term project. And you can not force people to subscribe to your list if they do not show any interest in it. This allows you to filter the right audience list you ever need.
Allow people to voluntarily give you their email addresses and telephone numbers if need be, as they sign up on your landing page. All in all, having a landing page may need you to invest a few bucks. You will need a domain name for it and also pay for extra services to be able to get all tools to tools.
I know that not everybody would want to pay a penny or much to have landing pages especially me and those without a website. I would prefer to build my email list feely and faster without paying any money. This is very possible and I know you must be wondering how?, Watch the space below.
Using G-mail to get email contacts for free
Google mail is the most popular email service and is widely used worldwide. Notmally, when you send a text message through your G-mail address to another, the recipient’s address is automatically saved as part of your list within Google mail. And every time you want to send a message to that person, in the recipient’s tab, you want to add only the first letter of their address and it will suggest it so you can choose.
Google mail will do this with every new email address that you send to or receive a message from. Under normalz circumstances, you can hardly build your list to average 10,000 contacts unless you have something that people might be interested in.
Now, if you are a G-mail user, I am very sure that you know that it allows you to import contacts from external sources like your own telephone and Google. In the same way, if I want to have tones of email addresses on my list, I can do it in less than ten minutes.
You can import thousands of external contacts into your email account, text with them, and video chat in real-time as a group. Have you ever heard that your personal information can possibly be sold out to anybody anywhere in the world? The answer is ‘yes’.
Nobody would want their information to be sold out to another company but some websites still do that. When you sign up on a particular insecure website, the system will store all the details you give them about your self. This helps system administrators to generate your email address plus your telephone contact. The database can be sold as a whole to another company.
Obviously, when your personal info is sold, it means that you are liable to receive email messages from anybody who gets to know your address. It may not be harmful but it gets you worrying. I mean you will be surprised yo receive an email from a strange address.
Do you still have this question “how?” Wait, I am not trying to confuse you but here is the thing let me explain. If you are an internet, digital or online marketer, you definitely need this email list, and here is how to get it. When another business website purchases people’s personal data, they either resell it after use or give out the lists for free. Here is where you get the opportunity to acquire an email list freely.
With G-mail, you can just import these contacts and add them to your list. Raidforums is a website that shares databases from other websites and when you sign up, you can get a list of your choice to import to your Gmail contacts.
Of course, the lists to be imported should be of your niche. It will look awkward for you to import a list of people who had signed up for a yoga training newsletter for a different niche say, affiliate marketing courses. That will never work for you because it is not the right audience to send email messages.
Finally, as I conclude, list building is not something you can do only once. You will always have to do it for as long as your business lives. The reason why you should do so is you can not tell if all the contacts in your list are active unless they reply back to your messages.
Always aim at expanding your list to as big as it could be. That way, you will be able to replace your lost contacts that may have been deactivated or that have simply blacklisted you from their trusted list.
Also, remember to follow the rules of email marketing so that you will not be considered as a non-Pro. Now, hands-on job. Here is another article on email marketing techniques that you can use as well.
A nice email marketing to you my friend.